Our Beginning
From Personal Frustration to Practical Solution
The whole thing started when our founder missed three consecutive dividend dates in a single quarter. Not because they weren't paying attention—but because tracking corporate actions across multiple portfolios was genuinely difficult.
Most calendar tools out there were either too complex for everyday investors or too simple to be useful. We wanted something in between. Something that would just work without requiring a finance degree to understand.
So we built it ourselves. First for personal use, then for a few friends who had the same problem. By early 2020, we realized this might actually help more people than we initially thought.